The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90% of primary schools nationwide. 

The age appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them. 

SOSS covers topics like bullying and abuse, but without using any scary words or adult language. SOSS assemblies and workshops are delivered by trained NSPCC volunteers and staff and Buddy is always a big hit with the children.

Pupils are taught in a lively, interactive and child-friendly way which supports a school’s safeguarding duties and links directly to the curriculum. They also learn about Childline and how the service can help them.

Buddy has been seen by more than 1.8 million primary school children each year, and demand is still growing – in 2019 there were 600 new schools who requested a SOSS assembly for the very first time, an all-time record high.



Buddy Licensing deck - Sept 2023 - DD