Edutainment Licensing opened its doors in 2016 and is an independent agency run by Denise and her son Max Deane with a tailor made approach to the licensing business.

We specialise in properties that are both educational and entertaining, especially those intended for children in their early years.

Max joined the business in 2021 as Digital Licensing Manager and is responsible for defining and maximising the distribution and monetisation strategies for Edutainment Licensing’s digital catalogues ( video, ebook and audio ) on AVOD and SVOD platforms.

Having been in the licensing industry for almost 20 years Denise has strong knowledge and experience of the sector across all aspects of design, product creation, strategic planning and brand building.

As well as managing the licensing programmes, Denise also provides specialist consultancy services and has acted as a consultant to a number of companies on individual projects.

These include brands who are looking for a licensing strategy and licensees and Licensees who are in search of brands to work with.

To get in touch with Denise please email her at

To get in touch with Max please email him at