Jewel Branding appoints Edutainment Licensing to rep Rachael Hale in the UK


Edutainment Licensing is excited to announce that they have been appointed by Jewel Branding as the UK representative for Rachael Hale, the world’s most lovable animal brand.


Now celebrating 27 successful years, Rachael Hale is a beloved evergreen brand with $900 million in sales and has been featured as a Top 125 Global Licensor 4 years in a row.

 The brand has a proven sales track record and an engaged and loyal consumer base with 85+ licensees in 60 countries.

 Its adorable pet photography emotionally connects with consumers and the brands universal appeal is one of its greatest strengths, with global recognition across ages, languages and cultures.

 Rachael Hale has an extensive database of 3,000+ photographs and a wide selection of creative assets. The brand endures long after other animal photography brands because they continue to provide beautiful, on-trend artwork.


“We are excited to be working with Jewel for Rachael Hale to help grow the brand in the UK” commented Denise Deane from Edutainment.

“We know the original fans will be excited to see its return in the nostalgia category and are looking forward to exploring new opportunities in others.”


“The UK has historically been one of the strongest markets for Rachael Hale with best-selling books as well as gifts & novelties. It’s a brand that fans continue to emotionally connect with and trust,” said Julie Newman, CEO of Jewel Branding. “We are thrilled to reintroduce the brand into the UK with Edutainment Licensing.”