Sweet Cherry Publishing secures publishing deal for the NSPCC’s Pantosaurus

We are delighted to announce a new publishing partnership with Sweet Cherry Publishing – the programme will launch in autumn 2023 with the original story book title ‘Pantosaurus and the Power of Pants’.

Pantosaurus is a bright yellow friendly dinosaur that helps parents, carers and teachers TalkPANTS to help keep children safe.  The dynamic pants-wearing dino wants every child to stay safe and strong, just like him, and he’s on a mission to share an important message.​

Sweet Cherry is an award-winning independent children’s book publisher based in Leicester.  Founded in 2011 by Abdul Thadha, who grew up in an area of Leicester where children rarely spoke English outside of school and there was a clear divide of wealth, particularly in the ethnic populations.

Access to books was limited in these communities, and although he had been working with children’s publishers for seven years, he didn’t feel like enough was being done to reach those children.

His bookselling business, Books2Door.com, was succeeding in developing children’s books into box sets and collections, but he wanted to go one step further and independently publish books that were easier to read, with plenty of illustrations so that children could smoothly follow the stories along and publish in box sets to give children access to a whole library in one affordable purchase.

Sweet Cherry’s mission to make reading fun and accessible has taken Abdul and his team all over the world, placed Sweet Cherry next to some of the greatest entertainment brands and retailers, and developed so many rising stars in British publishing.

We are thrilled to be working with Sanjee and the team at Sweet Cherry. Pantosaurus lends itself perfectly to publishing and we know that they are bursting with ideas that will showcase these.