Flossy & Jim partner with Bookful for Horace & Co
Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library.
Bookful is the brainchild of Inception XR, a content platform delivering extended reality (XR) end-user applications.Bookful’s library has over 100 books and games for children, creating a magical, playful universe, where books are brought to life in augmented reality.
The Horace & Co titles will be available for download via the app and will include Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur and Where are you Mr Blue?
Each book featured in the app, available on the App Store and Google Play, will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology. This is supported by an entire suite of assistive reading functions including narration, subtitles, and interactive activities to engage the reader beyond the text while improving knowledge retention and comprehension of the content.
The titles are to be marketed to English Language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia and beyond.